Repeat Purchase Plans
Omni-frequency Planner
Balances app pushes, SMS, and receipt prints so shoppers feel reminded — not chased.
- Timeline
- 4 weeks
- Format
- Remote
- Indicative fee
- KRW 7,200,000
Scope narrative
We score each touchpoint for annoyance risk, then propose weekly caps and copy rotations. Includes a simple simulator spreadsheet your team can tune.
Inside the box
- • Touchpoint inventory
- • Annoyance-risk scoring rubric
- • Copy rotation matrix
- • Spreadsheet simulator with formulas
- • Quiet hours policy draft
- • Retailer-specific quiet zones
What you leave with
- ↳ Approved frequency matrix
- ↳ Copy rotation calendar for 8 weeks
- ↳ Simulator file with instructions
Questions teams actually ask
Do you send messages?
No. We design the plan; your ESP or retailer tool sends.
Can you integrate with our CDP?
We read exports; we do not configure CDP pipelines.
What if legal rejects SMS?
We revise the matrix; two revision cycles are included.
Field notes
“Unsubscribe curve flattened after week five. Simulator is now part of our quarterly ritual.”