FAQ

Straight answers about pilots, data, workshops, and what we deliberately do not take on.

Engagements

Do you run pilots directly with retailers?

We design the mechanic pack and support your KAM conversations. Retailer execution stays with your field or agency partner unless a separate embedded scope is signed.

How far ahead should we book?

Most programs need six weeks before in-store changes. Seasonal peaks fill earlier; share your target window and we will be candid about capacity.

Data

What data formats do you accept?

Aggregated CSV exports are typical. We avoid receiving unnecessary personal fields and will list required columns before kickoff.

Can you work without loyalty logs?

Yes, with narrower confidence. We label assumptions clearly and may recommend a measurement sprint before national rollout.

Deliverables

Who owns creative production?

We supply briefs, copy matrices, and guardrails. Finished art and print procurement typically sit with your retained agency.

Are workshops included in every project?

Most scopes include facilitated workshops, but purely diagnostic audits may be lighter on live sessions. Statements of work spell this out.

Commercial

What is not included in listed fees?

Travel outside greater Daegu, third-party data purchases, legal opinions, and retailer listing negotiations are excluded unless explicitly added.

Do you offer performance-based pricing?

We generally work on fixed or milestone fees because repeat metrics depend on factors outside our control. We will not price engagements as a cut of sales.

Limitations

What is an honest limitation of your audits?

If stores know audit dates, behavior may not match ordinary weeks. We recommend blended announced and unannounced visits when retailers permit.

Can you guarantee retailer sign-off?

No. We improve the quality of submissions and reduce rework, but buyers retain final approval.