Buyer desk
Category targets, promo windows, and stacking rules — summarized in one page.
Custom page
Retail loyalty mechanics
A working map for how earn, burn, and retailer participation interlock before your next buyer conversation.
Mechanic options we compare
Stamps versus digital wallets versus hybrid “scan-to-wallet” bridges — each has different fraud surfaces and staff training costs. We score them against your category’s return frequency, not against last year’s award show winner.
- Stamp / collect — tactile, high field labor, easy to explain.
- Digital ladder — flexible tiers, needs connectivity empathy.
- Receipt + app handoff — bridges offline baskets to online IDs.
Reward ladder anatomy
Each rung lists earn source, burn option, and the retailer clause most likely to veto it. Ladders without that third column rarely survive first contact.
Retailer participation model
Ops field
Reset minutes, training cards, and night-crew implications spelled out plainly.
Legal & finance
Accrual watchouts, substitution language, and privacy touchpoints flagged early.
Repeat conversion KPIs
We track a tight set: qualified second trip rate, burn velocity, wallet attach where relevant, and promo-adjusted repeat. Vanity counts (“total scans”) are demoted to appendix.
- Qualified second trip
- Same category, within defined window, excluding obvious stock-up outliers.
- Burn velocity
- Time from earn to first burn, segmented by store format.
- Wallet attach
- Share of baskets linked to known IDs without double-counting staff tests.
- Promo-adjusted repeat
- Repeat lift with promo-heavy weeks flagged, not hidden.