Reward Mechanics
Channel Loyalty Ladder Design
Structured earn pathways across modern trade, hypermarkets, and specialty doors with retailer-specific guardrails.
- Timeline
- 6–8 weeks
- Format
- Hybrid workshops + desk time
- Indicative fee
- KRW 18,500,000
Scope narrative
We map how shoppers move between channels in Korea, then design earn-and-burn steps that stay within each retailer’s promo rules. Workshops include fixture language, staff scripts, and a redemption stress test before pilot.
Inside the box
- • Channel heatmaps from POS and panel snippets you already hold
- • Earn rules written as retailer-ready bullet clauses
- • Burn catalogue that avoids category clashes
- • Pilot scorecard with weekly readouts
- • Legal review checklist aligned to fair-labeling practice
- • Training one-pager for store supervisors
What you leave with
- ↳ A documented ladder per channel with rationale notes
- ↳ Pilot brief retailers can circulate internally
- ↳ Risk log covering stock-outs and substitution cases
Questions teams actually ask
Do you implement the CRM stack?
We stay on the mechanic and partner brief side. Your CRM or agency partner wires triggers; we supply specifications.
What if a retailer rejects the ladder mid-pilot?
We keep a secondary ladder on file. That switch is scoped in the statement of work and may adjust fees if new legal review is required.
Any known limitation?
We do not negotiate listing fees or annual trade terms — only the loyalty layer sitting above base distribution.
Field notes
“The ladder brief used our actual cooler codes — not generic “tier 1 / tier 2” language. Field teams finally had the same vocabulary as buyers.”
“Clear workshop cadence. I still wish we had one more week with the redemption desk mock-ups before buyer review.”